A pool, it seems, is not always a gift, as new manufacturers of indoor pools have found out this year.
The Federal Trade Commission’s latest reports show that the number of pools sold through new pool retailers rose by nearly 70% from 2016 to 2017, according to its latest annual report.
And the pool industry is no exception.
The pool industry grew at a rate of more than 50% annually between 2016 and 2017, up from just 8% for the industry as a whole.
Pool brands also saw sales rise by about 6%, the report said.
Pool industry insiders are also bracing for a return to old ways of doing business.
“We will probably see more consolidation, which could mean more mergers and more acquisitions,” said Dan Kestenbaum, vice president of consumer insights for Aquatica, an indoor pool chain that has been under fire from the federal government and its allies over the last several years.
“There are so many ways of thinking about pools, and there are so few options.”
Kestenba added that some new companies were looking to build on existing brands to create brand-focused products.
While the pool brand has seen a lot of growth over the past five years, the industry has had some challenges.
Many new pools are not built with a proven, high-quality design, and they don’t always have an accurate and reliable gauge of how much of the water is actually pooling, according the FTC.
The agency is working on a pool guide for indoor pools, but the project is not expected to be ready for a while.
The number of indoor pool stores and outdoor pools has increased dramatically over the years, and that trend is likely to continue.
The report says indoor pool retailers are “increasing their presence in the outdoor market, which is in a period of rapid growth.”
In 2016, there were nearly 1,200 indoor pools in operation.
In 2017, there are nearly 2,500 outdoor pools, up by about 5,000 over the same time period, the FTC said.