FlexPay to take over Australian swimming pool for $7 million
Posted On August 9, 2021
News.co.uk – The Australian Swimming Pool is being bought by FlexPay, the company behind the FlexPay Swim, Swim & Gym fitness tracking and payment platform, which has over 150 million users in Australia.
The sale comes as the company continues to be valued at over $4 billion, making it the world’s fourth-largest fitness tracking company.
“FlexPay is a leader in the fitness market with over 150m users worldwide,” FlexPay Chief Executive Officer John Cawthorne said in a statement.
“We are delighted to bring FlexPay’s services to Australia and will be able to expand the Flexpay platform across the board.” “
The sale will see FlexPay take over the Australian swimming pools and pools of NSW, Queensland, Victoria, South Australia, Western Australia, the Northern Territory and New South Wales. “
We are delighted to bring FlexPay’s services to Australia and will be able to expand the Flexpay platform across the board.”
The sale will see FlexPay take over the Australian swimming pools and pools of NSW, Queensland, Victoria, South Australia, Western Australia, the Northern Territory and New South Wales.
The Australian swimming company, which had previously sold its swimming pool technology to a number of major Australian sporting and leisure companies, had said it was “extremely proud” of its relationship with FlexPay.
Mr Cawthsorne said the deal would allow FlexPay the ability “to leverage its existing business relationships with Australian swimming clubs and pool operators to provide a seamless experience for our members.”
The Australian Swim Club said in statement that it welcomed the “exciting prospect” of continuing to operate in the Australian pool industry.
“As a national swimming club, we believe the future of Australian swimming is bright, and we are looking forward to continuing to build our membership base and enhance our services,” the statement read.
Australian swimmer Alex Riewoldt has previously described FlexPay as the “next big thing in fitness”.
FlexPay founder and CEO John Cawson said FlexPay was “delighted” to partner with the Sydney Swimming Club and said the “swimsuit and swimwear industry is booming”.
The Australian swim pool company will continue to offer FlexPay and other fitness tracking services for Australian swimmers.
“Over the last 12 months, FlexPay has developed an extensive portfolio of innovative products to provide members with the data and insight they need to make informed financial decisions,” Mr Cawsonson said.
“At FlexPay we know the swimwear and fitness industry has been a long time coming and it’s only natural that we would be at the forefront of the trend.”
FlexPay said it has more than 150 million active customers worldwide.
“The success of our Swim & Gym platform is largely attributable to our commitment to being one of the most successful and trusted fitness tracking providers worldwide, and FlexPay is thrilled to partner again with the swimming pool industry,” Mr Riewoldson said in the statement.
FlexPay will be sold to FlexPay by the Sydney Swim Club.
Australian Swim Clubs said it is “very proud” to have its pool and pool equipment “in the FlexPass” group.
The Sydney Swimmers Club said it will continue its membership and membership fees for all Australian swimming participants.
“It’s great to be part of a team with Flexpay to expand our services and our business and we look forward to a strong partnership,” Mr Dyson said.